The 4-hour summit was held virtually on Oct. 21, 8:00 am - noon Pacific Time.
Hosts & Moderators:
Fireside Chats:
Driving transformation one story at a time
At Intuit, video plays a crucial role in bringing the mission to life, winning the hearts and minds of employees, and driving massive transformation across the company. The keys to success? First and foremost, amplifying strategic intent through meaningful stories and experiences. Secondly, democratizing the power of storytelling to drive change in all corners of the organization.
In this session you’ll hear first-hand how video storytelling, ranging from professional production to DIY processes, is creating fundamental business transformations in every facet of Intuit’s operations.
Lionel Mohri is Intuit’s VP of Brand Experiences & Storytelling, a department he founded in 2019. Previously, Lionel was Intuit’s VP of Design and Innovation Practices and held several other senior positions within the company. Before he joined Intuit in 2011, Lionel was with IDEO, most recently in the role of Senior Innovation Program Leader. Lionel holds a BS and MS in Mechanical Engineering from UC Berkeley.
Embracing – and driving – Video Technology innovation
If anyone saw today’s surge in DIY video creation coming, it’s Oren Boiman and Eli Lubitsch.
Oren has overall responsibility for video creation at Vimeo, where he is SVP for Small Businesses and Head of Video Creation. He spoke at Visual 1st in 2014 and 2015 in his previous role as Founder & CEO of Magisto.
Eli Lubitch is the co-founder and president of Beamr, a world leader in video and image compression and winner of the Best Business Potential Award at Visual 1st 2016.
In this dual fireside chat with Oren and Eli we’ll explore how the inter-related technology components of a rapidly evolving video ecosystem – ranging from smartphone cameras to microprocessors, AI, and video viewing environments – have spurred the current adoption of video among consumers and businesses.
Eli and Oren will share their views on how these technologies must – and will – evolve to spur further video usage growth by removing remaining bottlenecks and enabling new mass-market use cases.
Oren Boiman:
Oren Boiman is Senior VP for Small Businesses and Head of Video Creation at Vimeo. Oren was the CEO and Co-Founder of Magisto, which pioneered AI-powered video editing (acquired by Vimeo). Oren is a Ph.D. expert in Computer Vision and Artificial Intelligence ( from Weizmann Institute of Science) and holds a manga cum laude M.Sc. and B.Sc. in Mathematics and Computer Science from Tel-Aviv University.
Eli Lubitch:
Prior to co-founding Beamr 10 years ago, Eli was VP Business Development at Eastman Kodak, seed investor in several startups, and Director of Business Development at Scitex America.
Eli holds a magna cum laude from Technion-Machon Technologi Le' Israel, a cum laude MS Computer Science from Tel Aviv University and a magna cum laude BS Mathematics & Computer Science from The Hebrew University.
Panels:
DIY VIDEO SOLUTIONS FOR CONSUMERS – TRENDS AND OPPORTUNITIES
The days when creating sharing-worthy videos was too complicated and time-consuming for the average consumer are now firmly behind us.
The explosive growth in consumer-generated videos is being driven by smartphone, web and desktop apps that aren’t just easier to use, they also cater to a long tail of use cases. Along with 2.0 versions of tried-and-true timeline-based editing apps, the current lineup includes more recent apps for creating video messages, music videos, AI-generated synthetic videos, and AR-enhanced videos.
You will hear from three prominent DIY video app innovators who are expanding the market both by solving well-understood consumer needs that were not previously met, and by identifying new use cases and opportunities.
MOVING BEYOND CONSUMERS – WHEN BUSINESSES need DIY Videos
Videos can be a prime vehicle for businesses, ranging from sole proprietors to enterprises, to implement their communication strategies: DIY videos for marketing, messaging, tutorials or even customer support.
But the tools to create these videos in-house have to enable professional looking results with consumer-like ease, provide the features to address business-specific requirements, and be priced in line with the desired ROI.
How to find the sweet spot?